Kinety was founded in 2021 by The Main Ingredient. Founder Paul Reijnierse witnessed the challenges teams face when growing rapidly. He learned firsthand that building a lively culture where everyone is on the same page is crucial for taking that next step as a company.
The bigger picture
Building Kinety is part of the bigger picture for The Main Ingredient, whose ambition has always been to become a Startup Studio, in which they exclusively built their own products. Kinety is that first product.
To truly find the right focus and shift from co-founding with clients to a Startup Studio, the entire team went to Italy in October 2021. In just 4 weeks, we had the exceptional experience to build Kinety from scratch!